Offer Setup
Buy X Get Y Offer
Classic Buy X Get Y mechanics — free product, discounted product, or free shipping when a specific quantity or product is in cart. Great for new product launches and inventory clearance.
4–12%
Redemption Rate
+3–8%
CVR Lift
15 min
Setup Time
How to set it up
Create a Buy X Get Y offer
In Offers Library, select Buy X Get Y. Set the trigger product (X) and the reward product (Y).
Define the mechanics
Choose: free Y, discounted Y (e.g. 50% off), or free shipping when X is in cart. 'Free gift' tends to convert better than % discounts for BXGY.
Set trigger rules
Trigger when cart contains the specific SKU, or when quantity of a product reaches a threshold (e.g. buy 2, get 1 free).
Choose your reward product carefully
The Y product should be low-cost-to-you but high-perceived-value to the customer. Samples, complementary accessories, or branded merchandise work well.
Activate and monitor redemption rate
Track offer views vs. claims in the offer analytics. A low claim rate means the offer is being seen but not acted on — revise the messaging.
Pro tips
- Make the free gift feel valuable — a $5 sample box beats a single sachet.
- Show a 'Free gift included' badge on product tiles to boost initial add-to-cart rate.
- Run BXGY during launches to drive trial of a new product alongside a bestseller.
- A/B test 'Buy 2 get 1 free' vs 'Buy 3 save 33%' — identical economics, very different perception.
Ready to get started?
Takes about 5 min