15-Minute Personalization
Get More Email Subscribers
Display a targeted popup or announcement bar to grow your email list. Show different messages to new vs returning visitors, and suppress it once someone subscribes.
3-6%
Avg. Opt-in Rate
+20-40%
List Growth
15 min
Setup Time
How to set it up
Create a Content personalization
Go to Personalizations, then Site Content, then New. Choose the Email Subscriber Popup modification type.
Design your offer
Give visitors a reason to subscribe: 10% off their first order, early access to sales, or free shipping on the next order.
Target new visitors only
Set targeting to Visitor Type = New so returning subscribers do not see the popup every time they visit.
Set a display delay
Show the popup after 15-30 seconds or when the visitor scrolls 50% down the page for better engagement.
Connect your email platform
In Settings, Integrations, connect Klaviyo or another email provider to automatically add subscribers.
Pro tips
- Lead with the benefit, not the ask. Get 10% off beats Subscribe to our newsletter.
- Keep the form to email only -- fewer fields means higher conversion.
- Test a floating bar vs a centered modal popup.
- Always include an easy dismiss option to avoid annoying real customers.
Ready to get started?
Takes about 4 min