Offer Setup
Free Shipping Progress Bar
A dynamic progress bar that shows customers how close they are to earning free shipping — one of the highest ROI tactics for increasing average order value.
+8–18%
AOV Lift
Neutral
Shipping Cost
8 min
Setup Time
How to set it up
Set your free shipping threshold
In Offers Library, create a Free Shipping offer. Set the minimum cart value — a common starting point is 20-30% above your current AOV.
Enable the progress bar
In the offer's display settings, enable the progress bar widget. It will show the gap to threshold dynamically as customers add items.
Configure the messaging
Customize the 'Add $X more for free shipping' message. Keep it short and urgent. 'You're $12 away!' outperforms generic text.
Choose placement
The bar appears best in the cart drawer or cart page. It can also display in a sticky announcement bar on all pages.
Test different thresholds
Run an Offer Test with two thresholds (e.g. $50 vs $75) to find the point that maximises net revenue after shipping costs.
Pro tips
- Update the threshold seasonally — raise it during high-AOV periods like Q4.
- The bar is most effective when customers are within $10-$20 of the threshold.
- Combine with a product recommendation widget: 'Add X to qualify — most popular with your cart.'
- Track whether the threshold is being hit more often after activation in your order analytics.
Ready to get started?
Takes about 4 min