Shipping Test
Free Shipping Threshold Test
Find the exact free shipping threshold that maximises net revenue — not just the one that drives the most orders. A $5 threshold change can mean significant margin impact at scale.
+5–15%
Net Revenue Lift
+$8–20
AOV Impact
15 min
Setup Time
How to set it up
Know your current threshold and AOV
Before testing, pull your current average order value from Analytics. Your test thresholds should bracket this number (one below, one at, one above).
Create a Shipping Test
Go to Shipping Tests, create a new experiment. Set up 2-3 variants with different free shipping thresholds.
Configure the delivery customization
Each variant maps to a shipping rule: hide or rename the paid shipping option when the cart qualifies for the threshold.
Calculate your breakeven
Know your average shipping cost. The winning threshold needs to generate enough additional revenue to offset any shipping cost increase.
Measure net revenue — not just orders
More orders at a lower threshold can mean less profit. Use the profit analytics view to evaluate real impact.
Pro tips
- Test in increments of $10-$20 to find the sensitivity curve for your audience.
- Different thresholds may perform differently by country — consider geo-targeted rules.
- Combine a free shipping threshold test with a progress bar offer for amplified results.
- Run the test for at least 2 weeks — shipping decisions are influenced by day-of-week behavior.
Ready to get started?
Takes about 5 min