Content Test
A/B Test Your Product Page Headline
Test two different headline angles on your product pages — benefit-led vs. feature-led, emotional vs. rational — and let conversion data pick the winner.
5–20%
CVR Lift Range
10 min
Setup Time
1–2 wks
Result Speed
How to set it up
Identify your highest-traffic product page
Go to Analytics and find the product page with the most visits. Start there for fastest results.
Write two headline variants
Control = current headline. Variant B = a rewritten version with a different angle (e.g. benefit-first: 'Sleep 2x Deeper, Wake Up Refreshed').
Create a Content Test
In Content Tests, add a modification: selector = your headline element, operation = update-text, value = your variant copy.
Set traffic split and launch
50/50 traffic split is ideal for headline tests. Launch once you have enough daily visitors for a clean result.
Measure conversion lift
Track conversion rate and revenue per visitor per variant. Headlines can move CVR by 5-20% — the impact is worth testing.
Pro tips
- Lead with the biggest benefit, not the product name or brand.
- Keep variants similar in length so DOM layout doesn't change between groups.
- Run a second test after finding a winner — there's almost always more lift available.
- Test mobile and desktop separately if traffic profiles differ significantly.
Ready to get started?
Takes about 4 min