Content Test
Hero Image vs. Video Test
Find out whether a lifestyle video or a high-quality static image converts better on your homepage or product page hero section.
+8–22%
Avg. Engagement Lift
20 min
Setup Time
1–2 wks
Typical Run Time
How to set it up
Choose your hero placement
Pick the page with the most traffic — usually the homepage or a hero product page. That's where the test will have the highest impact.
Prepare both assets
Control = current static image. Variant B = a short (8-15s) lifestyle video showing the product in use. Keep file sizes optimized.
Upload and configure
In Content Tests, use set-attribute to swap the src of your hero img tag, or set-display to toggle between a video and image wrapper.
Run for a full week minimum
Video vs. image tests can be sensitive to time of day and device type. Run for at least 7 days for reliable data.
Segment by device
Check if video wins on desktop but loses on mobile (autoplay rules and bandwidth differ). You may want different experiences per device.
Pro tips
- Video autoplay works best muted with captions — never autoplay with sound.
- If video wins, test different video lengths (6s hook vs. 15s story).
- Use add-to-cart rate — not just conversion rate — as your primary metric for hero tests.
- A slow-loading video can hurt more than it helps. Run a Lighthouse check first.
Ready to get started?
Takes about 5 min