Price Test
Price Sensitivity Test
Discover the optimal price point that balances conversion rate and revenue per visitor. A 10% price increase that drops conversion by only 5% is a net win — but you'll never know without testing.
+5–25%
Revenue Per Visitor Lift
+3–15%
Profit Margin Lift
10 min
Setup Time
How to set it up
Pick the right product to test
Start with a mid-range product that gets at least 50-100 orders per month. Enough volume for results, low enough risk for a first test.
Choose your enforcement strategy
Display Only shows the test price visually but charges the original. Shopify Function actually charges the test price. Use Function enforcement for real revenue data.
Set your price variants
Control = current price. Test a range: -10% (conversion lift test) and +10% (margin expansion test). Run both simultaneously with a 3-way split.
Calculate breakeven before launching
For a +10% price test: if CVR drops less than 9%, you're ahead. Use the in-app sample size calculator to know how long you need to run.
Evaluate profit — not just revenue
A higher price with lower CVR may yield higher revenue per visitor AND higher profit per visitor. The profit analytics view shows both.
Pro tips
- Never test more than a 20% price change as a first test — too large a jump creates noise.
- Run price tests for a full 2 weeks to capture weekend vs. weekday buyer behavior.
- Back up your original prices first (Experiment Engine does this automatically on rollout).
- Consider currency conversion effects if a significant portion of traffic is international.
Ready to get started?
Takes about 5 min