Checkout Block
Checkout Urgency Timer
Add a countdown timer inside your Shopify checkout to reduce hesitation and cart abandonment at the most critical moment in the funnel.
+2–6%
Checkout CVR Lift
-5–10%
Abandonment Drop
10 min
Setup Time
How to set it up
Create an Urgency Message checkout block
Go to Checkout Blocks and create a new block. Select Urgency Message as the type.
Configure the countdown
Set the timer duration (15-20 minutes is standard for e-commerce). Add copy: 'Your cart is reserved for 18:32'.
Position before payment
Place the block at the Before Payment step — where abandonment rates are highest and urgency has the most impact.
Set targeting rules (optional)
You can restrict the timer to high-value carts only (e.g. cart value > $80) to avoid annoying low-consideration buyers.
A/B test as a Checkout Test
Run a Checkout Test: control (no timer) vs. timer variant. Measure checkout completion rate as your primary metric.
Pro tips
- Never use fake timers — customers notice. Make the timer reset if they leave and return.
- Pair with a 'Selling fast' stock message for high-demand products.
- Test different durations: 10 min vs 20 min to find the right urgency level.
- Use neutral, factual language: 'Cart reserved' outperforms aggressive 'Hurry!' messaging.
Ready to get started?
Takes about 4 min